Our Story
The Gratitude Symbol, found on our cricket equipment, represents one of the principles we hold closest to our hearts: gratitude. We believe a grateful heart changes how we approach every opportunity, challenge, and relationship.
828
The numbers 828 are inspired by Romans 8:28, a reminder that even in difficult seasons, there is hope, purpose, and a future worth believing in.
The Crown carries perhaps the deepest meaning of all. It honours a beloved family member we lost, and it serves as a reminder that everything we build is ultimately about people, love, and legacy. Over time, the crown became more than a symbol - it became the central identity that ties all of our businesses together.
Today, whether we're helping clients build financial security or creating products that bring people together through sport, our purpose remains the same:
To serve with integrity, live with gratitude, honour those we love, and help people build a future filled with purpose, opportunity, and lasting memories.
Welcome to Crown.
This is our story, and we would be honoured to become part of yours.
Everything we do starts with people.
Long before Crown existed, our journey began with a passion for helping others build better futures. After spending some time in the financial services industry, Gerald and Surike recognised that true financial planning is about far more than policies, investments, and numbers - it's about people, families, dreams, and the moments that matter most.
That belief led us to become an independent practice in 2018, creating a business where relationships come first and every client receives advice tailored to their unique journey.
Over the years, we have been honoured with industry recognition and national achievements, but the real success has always been the trust our clients place in us.
At the same time, another lifelong passion was growing.
Sport has always been a significant part of Gerald's life. Through years of playing, competing, and experiencing the lessons that sport teaches, a vision emerged to build something that would inspire others to pursue their passions with the same dedication and purpose. What began as a love for sport became an extension of the values that have always guided our family and our business.
Those values are reflected in the symbols that define our brands.